Dot Ruth & Co.
Glow Studio
Nestled in the heart of Jamestown, Glow Studio offers a harmonious blend of beauty treatments, nutritious vitamin-infused drinks, and invigorating yoga classes. At Glow Studio, you can nourish your body from within with delicious hand-blended drinks and find your inner peace through guided yoga classes. Glow Studio is designed to help you relax, recharge, and connect with your mind and body.
THE CHALLENGE
Glow Studio's brand identity was inconsistent, and they felt completely lost on how to capture and share the love of their happy customers. Their biggest pain point? Their online presence wasn't reflecting the hybrid experience of medical spa and holistic self-care sanctuary, making it difficult to attract new clients and grow the business.
THE SERVICES
We partnered with Glow Studio, engaging in both Signature Presence and Narrative Shield packages to completely overhaul their brand and build a strategic foundation for growth.
THE SOLUTION
Signature Presence— We crafted a complete brand identity, including a timeless logo, cohesive color palette, and fresh new typography. We then designed and built a stunning new website, strategically designed to convert visitors into customers.
To increase brand awareness and delight their current client base, we also designed a line of branded merchandise, which was provided to clients for free when they signed up for a membership.
Narrative Shield— We created a seamless system for Glow Studio to capture testimonials, online reviews, and user-generated content. We also developed a professional one-page media kit, so they were always ready to amplify their brand's story when opportunities arose.
BEFORE
AFTER
THE IMPACT
The results were not just visual; they were transformative. Glow Studio went from a hidden gem to a thriving enterprise with a clear roadmap for success.
115%
Increase in annual revenue in the first year after implementing the new brand identity and website.
25%
Decrease in time spent on admin tasks due to streamlined e-comm website and automated workflows.
30
New 5-star reviews captured in the first 90 days
"Before we started working with Dot Ruth & Co., we had a beautiful space but were very much living in the day-to-day chaos. Our brand was a little thrown together from the early days, and even though we celebrated some successes, we knew we were leaving money on the table by not updating our b usiness as a whole. Allison and her team came in and gave us a roadmap that was really easy to understand and smart. Once we had this foundation in place, we were able to consistently increase our digital footprint and feel so much more confident about our business's future."
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